Location: Jersey City (Hybrid)
Employment Type: Contract / Full-Time
Experience: 10+ Years

Position Overview:

We are seeking a highly experienced Salesforce Marketing Cloud Lead to design, develop, and deliver enterprise-scale marketing automation, customer engagement, and Data Cloud solutions. The ideal candidate will have deep expertise in Salesforce Marketing Cloud, Data Cloud, API integrations, and AI-driven customer personalization.

Key Responsibilities:

• Design and implement marketing automation solutions using Journey Builder, Automation Studio, Contact Builder, Email Studio, and Cloud Pages.
• Develop personalized customer experiences using AMPScript, SSJS, SQL, HTML, and CSS.
• Build and manage Salesforce Data Cloud solutions, including data ingestion, identity resolution, audience segmentation, and customer profile activation.
• Develop API-led integrations between Salesforce platforms and external enterprise systems using REST/SOAP APIs and middleware solutions such as MuleSoft or Boomi.
• Implement AI-driven marketing capabilities, including Agentforce, Next Best Action, intelligent segmentation, and automated campaign orchestration.
• Lead end-to-end project delivery, including solution design, development, testing, deployment, and production support.
• Provide technical leadership, code reviews, performance optimization, and best practice guidance.

Required Qualifications:

• 8+ years of experience in Salesforce Marketing Cloud and enterprise marketing technology platforms.
• Strong expertise in:
  • Journey Builder, Automation Studio, Contact Builder
  • AMPScript, SSJS, SQL
  • Salesforce Data Cloud
  • REST/SOAP APIs and integration architecture
  • Customer Data Platforms (CDP)
• Experience with event-driven architectures and real-time customer engagement.
• Strong understanding of AI-driven personalization and marketing automation.
• Experience with CI/CD, release management, and Agile delivery methodologies.

Preferred Qualifications:

• Salesforce Marketing Cloud Developer and/or Consultant Certification.
• Salesforce Data Cloud Certification.
• Experience with Agentforce and Marketing Cloud Next.
• Experience in Insurance, Financial Services, Healthcare, or Retail domains.
• Consulting and client-facing delivery experience.